We have created this policy to enable those who are apprehensive about the online use of their 'Personally Identifiable Information' (PII). As per US privacy law, PII is “information that can be used on its own or with other information to identify, contact, or locate a sigle person, or to identify an individual in context”.
What is the personal data which we compile from the users who access our website, mobile application, or blog?
We don’t collect any personal data of our users.
When is it that we gather data?
The only time when we gather your data is when you buy something from our website, explore the website, register for our newsletter, or give your feedback to a questionnaire or a marketing campaign, or use certain site features.
How is the information that you provide, used?
We use the information in the below-mentioned ways:
- To customize your experience and deliver to you the products and services that match your interests.
- To optimize our website.
- To enhance our response to your service requests.
- In the administration of a questionnaire, contest, or marketing campaign or any site functionality.
Does this site employ the use of ‘cookies’?
We do use them. Cookies are tiny files that we send to your computer’s storage that enables us to recognize and remember your browser and keep a record of specific information. eg. We have employed cookies to enable us to identify and remember the things that you purchase. We also use them to get a better idea of user inclination, on the basis of activity on our website. Cookies also allow us to maintain wide-ranging data about traffic to the website. All this allows us to enhance our services and improve our user experience.
We utilize cookies to:
- Enable faster processing of your shopping
- Comprehend your preferences to better serve you in the future.
You have the option of having your system deliver a warning for every instance a cookie is being sent, and you also have the option of not receiving any cookies at all. For this, please visit the settings of your browser. These options will vary slightly for each browser. Check the ‘Help Menu’ for further details.
If cookies have been turned off then some functionalities of this website which enable a better experience might not work.
Disclosure to third parties
We don’t sell or enter into any form of trade or transfer of PII; unless we’ve notified the user in advance.
However, this excludes our web hosting partners or some other partners who help in smooth operation of our website; this data is shared on their agreement to keep your data confidential. Information may also be released to law enforcement agencies, or in order to protect ours’ or others’ property. We may however share non-personal information with others for promotions and advertising purposes.
Links of third parties
At times, we may provide content, products and services of other parties on our website. All of these third parties have their unique privacy policies. We bear no liability for this third party content or any action of these websites to which we link. Nevertheless, we relentlessly are engaged in maintaining the reliability of our website; and would be glad to hear feedback on these websites.
Google’s Advertising Principles which are formulated to enable a constructive experience for users; and enumerate its requirements from advertisers. https://support.google.com/adwordspolicy/answer/1316548?hl=en
Our site employs Google’s ‘Adsense’ advertising module. To provide ads on our website, Google utilizes cookies. Specifically, the DART cookie is employed to serve the users ads based on their past history.
We have utilized various types of first party and third party cookies on our website such as ‘Google Anayltics’ or ‘Double click’ cookies respectively. These help us and third parties such as Google collect user data regarding advertisements on our website.
How to opt out
You can create your own settings on the way advertisements are served to you by Google by visiting the Ad Settings page on your Google Account.
There are few alternate ways of opting out; you can use Network Advertising initiative’s ‘Opt Out’ page or install Google Analytics’ ‘Opt Out’ add-on on your browser.
Adherence to CalOPPA provisions
For more information please visit, http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
To conform to the provisions of CalOPPA, we state that:
DNT signals and third party tracking
We state that we do not respond to or honor Do Not Track Track indicators, plant cookies, or utilize advertising or marketing when a DNT browser apparatus in at work. We also enable third-party behavioral tracking.
COPPA Act adherence
For PII of children below the age of 13, it is parents who bear responsibility, as specified by Children's Online Privacy Protection Act (COPPA).
Under COPPA, it is the consumer protection agency in the USA, the Federal Trade Commission, which enforces its rules. The agency specifies the steps that websites must take in order to protect children. We state that neither do we market any content to children under the age of 13 nor do we allow third parties to do it.
Conformity to Fair Information Practices
Privacy Law and its interpretation in the US are based on these principles, and these have played a major role of development of privacy laws all over the globe.
In keeping with our commitment to these principles, we undertake that we will act in the following manner should a data breach occur, we will intimate the users through an in-site notification.
We are also in agreement with the ‘Individual Redress Principle’. This means that individual users have recourse to the law against unlawful activities by people/firms/persons collecting and processing their data. They also can appeal to courts or government agencies to probe any suspected non-compliance by data providers.
Provisions of the CAN SPAM Act
This act according the US FTC is “a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.”
In case we do collect your email address, and to adhere to CANSPAM provisions, we state that if you at any point intimate to us via email that you would like to unsubscribe from future mails, we will instantly remove your address from future emails.